Who We Are


Renaissance Pools is a family owned company that has been passed down through three generations, with more on the way. Jeff Alexander became involved in electrical and pool construction in the 1940’s, and he continuously worked in construction throughout the 50’s and 60’s. In 1968, Jeff’s son, Jim Alexander, began working the family business with him. This father and son team built pools with their own hands, refusing to follow other pool builders that were relying on sub-contractors to do the majority of the work.

The Alexander’s were the first company in Imperial Valley, California to own and operate a gunite machine. They traveled between San Diego, California and Yuma, Arizona guniting for several other companies. The family operation managed to hold a 68% market share while doing this. In 1978 alone, out of 49 pools that were built by five different pool builders, the Renaissance father/son team built 46 of them.

Jeff’s grandson, Jeffrey, joined the family operation on a part-time basis in 1983 and Jim’s daughter, Heather Sage started working for the family business at the age of 18. Heather had an impressive year in 2015 with over 100 pools. Our customers love working with Heather. She is friendly, knowledgeable, and enjoys helping families build their dream backyard.

Jim Alexander, President of Renaissance Pools & Spas Inc., is a retired police officer, a Master Mason, a Shriner, and also a licensed pilot. Jim was re-appointed to the Nevada State Contractors Board for another term by Governor Sandoval, as the first and only pool contractor to be appointed.

Whether you are looking for a residential pool project for your family or a commercial pool for your business, the folks at Renaissance Pools & Spas will treat you like family.